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Author: Pamela Rozsa

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Full 2026: Series on The Big Grass Fire "It Starts with a Spark!"

Neighbors Helping Neighbors: Standing Together During the Big Grass Fire  When wildfires threaten our communities, they don’t stop to ask whose land they’re on. They move quickly, changing lives in a matter of hours. But in rural communities like ours, something else moves just as quickly—neighbors stepping up to help neighbors. As the Big Grass Fire continues to impact parts of Idaho and Oregon, Sean Cunningham of Cunningham Pastured Meats has joined countless ranchers, volunteers, firefighters, and first responders working tirelessly to support those directly affected. But, in spite of the effort to mitigate the damages, the devastation is real to life and property. While the Cunningham ranch has not been directly impacted by the fire, Sean has been spending long days assisting neighboring ranchers whose grazing lands, livestock, fences, and livelihoods have been threatened. Whether helping protect cattle, building fire lines, moving equipment, or supporting firefighting efforts wherever needed, the work reflects something deeply rooted in ranching culture: when one neighbor is hurting, everyone shows up. With but a brief reunion with Sean after his 3 days of fire service. As you can imagine, while Sean is all smiles to finally be home for some much-needed rest, tears were shed by the littles in his reunion with the family! As many of you know, Liz and Sean, while still only in their late 30s, have seven children and one on the way.  To date, Liz and Sean have spent days apart, each taking on the role in their own capacity against the fires. Sean on the dozer in the field and Liz capturing the story in a digital war to garner the attention of news agencies like KTVB7, the Lt. Governor's office, the White House, electric company CEOs and others for much needed assistance and support for the communities who are now at the mercy of a rogue grass fire, The Big Grass Fire and simultaneous fires stretching thousands of acres throughout the Jordan Valley and beyond.  That spirit of service and capitalizing on each person's strengths to wage the war against the fires is nothing new to ranchers. Across the West, ranchers have long been among the first to respond when wildfire strikes. Their knowledge of the land, equipment, water sources, and terrain often makes them invaluable partners alongside local, state, and federal fire crews. Many volunteer through Rangeland Fire Protection Associations, organizations that have become an essential part of wildfire response throughout Oregon and Idaho. These partnerships help firefighters respond more quickly while protecting communities, grazing lands, wildlife habitat, and homes. For ranching families, these fires aren’t simply headlines—they’re deeply personal. A single fire can erase years of stewardship, destroy fencing, eliminate forage needed to feed cattle, and disrupt generations of hard work. Yet even in the face of tremendous loss, ranchers continue helping one another because that’s simply what neighbors do. We are incredibly grateful to every firefighter, volunteer, dispatcher, law enforcement officer, ranch family, and community member working around the clock to protect lives and property. Their courage and commitment remind us that the strength of rural communities isn’t measured only by the land we steward—it’s measured by the people willing to stand together when it matters most. Please continue keeping the families directly affected by these fires in your thoughts and prayers. Recovery will take time, but our communities have always been built on resilience, compassion, and a willingness to lend a hand. As of Wednesday July 29, 2026 at 8 am the non-official update includes official agencies holding the line with the yellow circles area in the image below a wild card. With potential winds pushing north again, critical barriers may not be enough to hold the fire from encroaching on Silver City. The blue circled area on a post seen here with images is the most difficult to manage, with juniper trees, canyons, and rock formations making it difficult terrain to navigate intervention and support. See more details and images here From all of us at Cunningham Pastured Meats and Cliff’s Country Market, thank you to everyone serving on the front lines and behind the scenes. We are honored to stand alongside a community that continues to embody the very best of what it means to be neighbors helping neighbors. We continue to remain steadfast in prayer in the midst of a very active and devastating fire season.Watch Sean's interview with KTVB news.

The fallout as Ranchers are retiring in record numbers, leading to the largest land ownership transfer in U.S. history - Email 2

This Six Week Series lives here in One Easy Spot! If you missed our emails about Why Beef Prices are Skyrocketing Nationwide, we invite you to read on and learn more about: (1) Challenges Ranchers Face and The Importance of Supporting Small, Local Businesses (2) The fallout as Ranchers are retiring in record numbers, leading to the largest land ownership transfer in U.S. history (3) The threat of screwworm, fewer cattle, and land changes are all part of a bigger story (4) It's Not the Cow it's The How (5) Monopolies in the Cattle Industry and Big Butchers (6) Your Choices Matter More than Ever!

The threat of screwworm, fewer cattle, and land changes are all part of a bigger story - Email 3

This Six Week Series lives here in One Easy Spot! If you missed our emails about Why Beef Prices are Skyrocketing Nationwide, we invite you to read on and learn more about: (1) Challenges Ranchers Face and The Importance of Supporting Small, Local Businesses (2) The fallout as Ranchers are retiring in record numbers, leading to the largest land ownership transfer in U.S. history (3) The threat of screwworm, fewer cattle, and land changes are all part of a bigger story (4) It's Not the Cow it's The How (5) Monopolies in the Cattle Industry and Big Butchers (6) Your Choices Matter More than Ever!

It's not the Cow it's the How! - Email 4

This Six Week Series lives here in One Easy Spot! If you missed our emails about Why Beef Prices are Skyrocketing Nationwide, we invite you to read on and learn more about: (1) Challenges Ranchers Face and The Importance of Supporting Small, Local Businesses (2) The fallout as Ranchers are retiring in record numbers, leading to the largest land ownership transfer in U.S. history (3) The threat of screwworm, fewer cattle, and land changes are all part of a bigger story (4) It's Not the Cow it's The How (5) Monopolies in the Cattle Industry and Big Butchers (6) Your Choices Matter More than Ever!

Your Choices Matter More than Ever! - Email 6

This Six Week Series lives here in One Easy Spot! If you missed our emails about Why Beef Prices are Skyrocketing Nationwide, we invite you to read on and learn more about: (1) Challenges Ranchers Face and The Importance of Supporting Small, Local Businesses (2) The fallout as Ranchers are retiring in record numbers, leading to the largest land ownership transfer in U.S. history (3) The threat of screwworm, fewer cattle, and land changes are all part of a bigger story (4) It's Not the Cow it's The How (5) Monopolies in the Cattle Industry and Big Butchers (6) Your Choices Matter More than Ever!

Four companies control 85% of America’s beef - Email 5

This Six Week Series lives here in One Easy Spot! If you missed our emails about Why Beef Prices are Skyrocketing Nationwide, we invite you to read on and learn more about: (1) Challenges Ranchers Face and The Importance of Supporting Small, Local Businesses (2) The fallout as Ranchers are retiring in record numbers, leading to the largest land ownership transfer in U.S. history (3) The threat of screwworm, fewer cattle, and land changes are all part of a bigger story (4) It's Not the Cow it's The How (5) Monopolies in the Cattle Industry and Big Butchers (6) Your Choices Matter More than Ever!

Six Challenges Ranchers Face and The Importance of Supporting Small, Local Businesses - Email 1

This Six Week Series lives here in One Easy Spot! If you missed our emails about Why Beef Prices are Skyrocketing Nationwide, we invite you to read on and learn more about: (1) Challenges Ranchers Face and The Importance of Supporting Small, Local Businesses (2) The fallout as Ranchers are retiring in record numbers, leading to the largest land ownership transfer in U.S. history (3) The threat of screwworm, fewer cattle, and land changes are all part of a bigger story (4) It's Not the Cow it's The How (5) Monopolies in the Cattle Industry and Big Butchers (6) Your Choices Matter More than Ever!

More on the Big Four: JBS, Tyson, Cargill, and National Beef

🧩 “Who Controls Your Beef?” 🥩 The Big Four: 85% of America’s Beef Controlled by 4 Companies 💬 “When just four companies process most of the beef in our country, we don’t just lose competition — we lose connection.” — Liz Cunningham Panel 1: The Players ProcessorOwnership% of MarketKnown ForJBS USABrazil (JBS S.A.)~25%Largest meat processor in the world; ransomware attack 2021 shut down 20% of U.S. meat supplyTyson FoodsU.S.~22%COVID shutdowns led to mass cattle backlogs; ongoing price-fixing litigationCargill Meat SolutionsU.S.~22%Commodity-driven global agribusiness; joint settlements for antitrust violationsNational Beef (Marfrig Global Foods)Brazil~18%Foreign-owned; major importer/exporter balancing U.S. beef and South American supply 📊 Together: 85–87% of all beef processed in the United States Panel 2: The Hidden Costs 💵 Price Control: Coordinated market behavior drives rancher profits down and retail prices up. 🥩 Supply Risk: When one major plant shuts down — like JBS in 2021 — U.S. beef supply can drop 20% overnight. 🌎 Foreign Influence: Two of the four are Brazilian-owned, meaning U.S. beef production decisions are made overseas. 🐄 Lost Independence: Family ranchers can’t compete with massive volume pricing. Processing access becomes bottlenecked. Panel 3: The COVID Reality Check 🚫 Plant shutdowns → millions of pounds of cattle euthanized 🍽️ Empty grocery shelves → record-high prices 🤝 Small processors couldn’t expand due to USDA red tape “It’s not the cow. It’s the how. Our food system isn’t broken — it’s bottlenecked.” — Liz Cunningham Panel 4: What We’re Doing Differently At Cunningham Ranch & Northwest Premium Meats: Locally processed beef from Jordan Valley, Oregon/Treasure Valley, Idaho USDA inspected, small-batch handled Full traceability from pasture to plate  Dollars stay local — supporting Northwest families - Cliff's Country Market is now the home of Cunningham Pastured Meats💚 Food You Can Trust — From Families Who Care Panel 5: What You Can Do 🛒 Buy Local Beef — direct from ranchers and small butchers and locally owned family markets like Cliff's Country Market in Caldwell, ID 🗣️ Ask Questions — know who raised and processed your meat 🤝 Support Legislation — like the PRIME Act that gives small processors freedom 🍽️ Share the Story — because change starts around the dinner table 📍 Learn More at CunninghamPasturedMeats.com

More on How Grazing Got Complicated- it's a "heated" debate

🌾 How Grazing Got Complicated Back in the early 1900s, before federal oversight, ranchers and homesteaders often clashed over access to grazing land. By the 1930s, the BLM was formed to manage who could graze and where. Then came the 1960s — and with it, new fencing requirements, reduced grazing allotments (AUMs, or Animal Unit Months), and tighter federal restrictions. But, this isn't just a difference of opinion, this becomes a "heated" debate when fires are not well managed and threaten our lands and the solution is rooted in good stewardship of the land as nature intended.

🌧️ A Wetter Fall in Jordan Valley

🌧️ A Wetter Fall in Jordan Valley = a tender rib-eye! On average, Jordan Valley predicts over 2 inches of rain in October and November combined. This year, reports show precipitation estimates that will run above normal levels across much of Oregon—including the rangelands we rely on.

2025 Fishing Report

"When you choose wild salmon, you’re not just buying dinner. You’re choosing adventure, resilience, and purity. You’re choosing a source of nourishment that’s powered people for thousands of years."

Warm Salmon, Squash & Apple Salad

Warm Salmon, Red Kuri Squash & Apple Harvest Salad At Cunningham Pastured Meats, we love bringing together trusted partners who share our values of quality, transparency, and care. This Warm Salmon, Red Kuri Squash & Apple Salad does just that—pairing vibrant produce from Cliff’s Country Market with premium wild-caught sockeye salmon from Alsek Fish LLC. The result is a hearty, nourishing salad that tastes like autumn in a bowl. 🛒 Ingredients (Serves 4) For the Salad: 1 medium red kuri squash from Cliff’s Country Market, peeled, seeded, and cubed 2 tablespoons olive oil Salt & pepper, to taste 1 ½ pounds Cunningham Pastured Meats Wild-Caught Sockeye Salmon (sourced from Alsek Fish LLC) 1 tablespoon olive oil (for searing, if not baking) 2 medium apples (Honeycrisp or Gala), sliced thin — also available at Cliff’s 6 cups arugula or baby spinach (Cliff’s seasonal greens) ½ cup toasted pecans, roughly chopped Optional: ¼ cup goat cheese or feta For the Maple-Mustard Vinaigrette: ¼ cup olive oil 2 tablespoons apple cider vinegar 1 tablespoon Dijon mustard 1 tablespoon whole grain mustard (optional) 1 tablespoon pure maple syrup Salt & pepper, to taste 🔪 Instructions Roast the Squash Preheat oven to 400°F (200°C). Toss squash cubes with olive oil, salt, and pepper. Spread on a sheet pan and roast 25–30 minutes, flipping once, until tender and caramelized. Cook the Salmon Pan-seared: Heat oil in skillet. Season salmon, cook skin-side down 4–5 minutes, then flip and cook 3–4 more minutes. Baked: Place salmon on parchment-lined pan, season, and bake at 400°F for 12–15 minutes until it flakes. Cool slightly, then flake into hearty chunks. Make the Dressing Whisk vinaigrette ingredients until smooth and emulsified. Adjust to taste. Assemble the Salad Toss greens with half the vinaigrette. Arrange squash, apples, salmon, and pecans on top. Drizzle with remaining vinaigrette. Add goat cheese if desired. 🌊 About the Salmon: Know Your Fisherman Our salmon comes from Alsek Fish LLC, a small fishing family that spends summers in Southeast Alaska and calls the Treasure Valley home the rest of the year. They fish the Alsek River, a glacier-fed river that averages just 39°F. Those icy waters mean salmon from this run naturally carry higher levels of healthy fats and Omega-3s—fuel for their long journey home. Alsek Fish LLC catches and processes every fillet themselves, so when you buy from Cunningham Pastured Meats, you truly know your fisherman. 🌱 About the Produce: Local & Fresh from Cliff’s From the earthy sweetness of red kuri squash to the crisp bite of Idaho-grown apples, all of the fresh produce in this salad is available at Cliff’s Country Market. It’s the perfect way to enjoy seasonal flavors while supporting local growers. ✨ Why You’ll Love It Sweet, savory, nutty, and tangy flavors in every bite Features Cliff’s seasonal produce and Alsek wild-caught salmon Balanced enough for lunch, hearty enough for dinner A celebration of real food from trusted families and local farms

Not a fan of meatloaf, but love our ground beef!! More recipe ideas here!

🥩 From Ranch to Table: 5 Delicious Ways to Enjoy Cunningham’s 80/20 Ground Beef 🥩 Whether you love a classic comfort dish or want to try something new, Cunningham Pastured Meats’ 80/20 ground beef delivers rich, beefy flavor in every bite. In this blog, we’re sharing recipes that go beyond the bun — from Mama’s Easy Meatloaf to a fresh, locally inspired Bolognese made with organic canning tomatoes from Rice Family Farms. You’ll also find quick ideas like savory beef tacos, stuffed peppers, juicy smash burgers, and hearty one-pan skillets. Each recipe is simple enough for busy weeknights, customizable to your family’s taste, and made better with high-quality, pasture-raised beef from right here in Idaho. ❤️

Fall for pumpkin recipes from Idaho Preferred

When you live in the greater Northwest, there is nothing better than a bluster fall day! Sweet notes of cinnamon & cider and pumpkin decor. But, what do you do with that wilting Jack-O-Lantern that the kids carved and is melting before your eyes? Love fall comfort foods?  Check out a repertoire of fall pumpkin recipe ideas at Idaho Preferred

September is Idaho Preferred Month!

Did you know that Cliff's Country Market carries an abundant selection of Idaho Preferred products & produce? Want to learn more about how Idaho Preferred celebrates Idaho products in September and why Cliff's Country Market is a destination location for Idaho Preferred?   Click here for more on Idaho Preferred-   Idaho Preferred

Eat Local and support your health & Idaho's Economic health!

Choosing local Idaho agriculture isn’t just about great tasting food; it also means you are contributing to our State’s economy and overall quality of life. Idaho ranks among the top 5 agricultural states by GDP, thanks to over 185 different commodities produced in the Gem State. (Idaho Preferred)

Everything Good Starts Great

A Local Interview highlighting a local family business Greenwave Hydroponics and fun video that takes you on a journey from the farm to the floor and to your table with foods that are all found at Cliff's Country Market in Caldwell, Idaho! It's the reason we focus on Food You Can Trust and why we think everything good starts great!!

Let's Shop Local. Let's Shop Cliff's!

If you haven't discovered Caldwell, Idaho's best kept secret, then you'll want to take a peek at what we have "in store" at Cliff's Country Market in Caldwell, Idaho! The very best Food You Can Trust! Non GMO, Organics and Grass Fed, Finished, No Hormones EVER CPM Meats! All in one small, family market, you're sure to call your own!

Hand Trimmed Produce at Cliff's Country Market home of Cunningham Pastured Meats

Watch how we hand trim our produce at Cliff's Country Market in Caldwell, Idaho. It's why we are known for The Food You Can Trust!! We have personal relationships with our farmers and vendors and we take great pride in displaying produce and foods that are prepared for your purchase right her on site! With care and expertise, we carefully hand trim our produce so you are ensured the freshest product in the marketplace. Ps. Looking for more...we pre-package our organic bulk items. And, we hand craft our gluten free bakery in our bakery!!

Organic vs. Conventional Spices

Have you ever wanted to know why Organic Spices are "as thing"! Want to learn to make your own All Purpose Spice Rub. Included in this blog are links to 7 DIY Ways to Make your home smell like fall, to include making your own Pumpkin Spice Room Spray!

Treasure Valley Greens

Another local, family owned, favorite vendor of Cliff's Country Market in Caldwell, Idaho. These nutritious sprouts are grown year round in Kuna, Idaho!

Traditional Slavic Paska for Easter

Did you know that Paska is traditionally cylindrical, baked in coffee cans, and decorated in bright, blueish-grey poppy seeds (of Ukraine's favorite flower), or colorfully embellished with dried fruit. Today’s paska has a contemporary twist and decorated with sprinkles but always shared in the tradition of shared over a hot cup of black tea. But, there are many variations of Paska. In this video you will see the preparation of Paska in its most authentic Ukrainian traditional form and hand crafted by our Ukrainian baker Diana in Cliff's Country Market Bakery located in Caldwell Idaho where you will find Organic, Non Gmo Food You Can Trust!