Continuing a Tradition. Expanding the Vision.

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August 8, 2025

Continuing a Tradition, Expanding a Mission:

The Story of Cunningham Pastured Meats & Cliff’s Country Market - now, the HOME of Cunningham Pastured Meats in Caldwell, Idaho

In 2010, newlyweds Sean and Liz Cunningham returned to Sean’s family ranch in the rugged high desert of Eastern Oregon, ready to carry on a century-old ranching legacy. Sean’s father had already spent decades raising cattle the natural way — grass-fed, pasture-raised, and free from hormones, antibiotics, and GMOs. Liz, new to ranch life and grass-fed beef, quickly discovered what many now know: the quality and flavor of truly pasture-raised meat is too good not to share.

Frustrated by the lack of clean, nutrient-rich beef in the Treasure Valley, Sean and Liz launched Cunningham Pastured Meats — a small, family-run business dedicated to producing meat you can trust. What started with a few freezer deliveries quickly grew into a thriving operation supplying grass-fed beef, lamb, and bison, pasture-raised pork and chicken, wild-caught seafood, and more — all raised or sourced with integrity.

Every product reflects the same core values: no hormones, no antibiotics, no GMOs, no mRNA vaccines — just clean, ethically raised meat from ranchers who care.

A Natural Next Step: Owning Cliff’s Country Market

Following the shutdowns of 2020, the Cunningham's felt a stronger calling to support food security in their community — helping families access clean, local food in uncertain times. Added to this call was the need to now fill their ever growing family of now nine!

That calling led to a significant next step: purchasing Cliff’s Country Market in Caldwell, Idaho in 2022.

Cliff’s had already been a beloved fixture in Canyon County for over 25 years. Cliff and Marilyn, the founders, built a store rooted in quality — focusing on organic, local, non-GMO, and gluten-free products long before it was popular. With their deep community ties and shared values, Sean and Liz were a natural fit to continue that legacy.

What This Means for Cunningham Pastured Meats Customers

💥 In-Store Access – Customers can now shop Cunningham Pastured Meats directly at Cliff’s — ideal for last-minute needs or restocking between orders.

📦 Pickup Location – Cliff’s now serves as a convenient pickup spot for online meat orders, especially helpful for smaller orders or those outside our delivery zones.

🚛 Home Delivery Expansion – Expansion of home delivery service has gone national, to include the vision of eventually including quality products from Cliff’s shelves, like raw milk products, and other specialty NonGMO and Organic selections.

❄️ Future Cold Storage Integration – In 2024, cold storage and packing moved to a warehouse neighboring Cliff’s for streamlined fulfillment and in-house quality control.

What’s New at Cliff’s? Big Things Are Happening!

You might ask yourself — what’s new and novel at Cliff’s, the home of Cunningham Pastured Meats?

We’re glad you asked!

🥪 We’re thrilled to announce our brand-new Deli!

We can’t wait for you to visit and enjoy made-fresh options featuring the same clean, high-quality ingredients you expect — and soon, you’ll be able to enjoy our own Cunningham meats right from the deli case. (But, shhhh....we are still in the "development" stage!!)

We’re hard at work behind the scenes to bring our pasture-raised meats to the deli menu, so stay tuned to The Market News and in-store announcements.

✨ There are more exciting things on the horizon — and we can’t wait to share them with you!

We can't wait for you to visit Cliff’s Country Market in Caldwell. If you are a former shopper and haven't been to Cliff's in awhile, hold onto your hat!! There are so many amazing changes to include Bulk, Organic Spices, a renowned Gluten Free Bakery and Cliff's Cafe located inside Cliff's that specialize in making Premium Sandwiches, Family Style Grab-n-Go Quiches, Enchiladas and all of your favorite pies, cakes, cinnamon rolls and more!

And, If you’ve never been to Cliff’s Country Market, it’s time to explore! You’ll find an amazing Loyalty Program that is designed for real savings and it's FREE- or come check us out and discover:

Cunningham Pastured Meats
Raw goat and cow milk
Pasture-raised eggs
Organic, local, and low-spray produce
A full gluten-free bakery with a dedicated kitchen
Specialty flours, hard-to-find baking supplies
Clean dairy products, cheeses, and local pantry staples
A full service deli with soups, sandwiches and more!
Easy parking and friendly service the way it should be when you shop everyone's favorite small family market in Caldwell, Idaho!

And so much more

📍 Find us on Google Maps

Full 2026: Series on The Big Grass Fire "It Starts with a Spark!"

Neighbors Helping Neighbors: Standing Together During the Big Grass Fire When wildfires threaten our communities, they don’t stop to ask whose land they’re on. They move quickly, changing lives in a matter of hours. But in rural communities like ours, something else moves just as quickly—neighbors stepping up to help neighbors. As the Big Grass Fire continues to impact parts of Idaho and Oregon, Sean Cunningham of Cunningham Pastured Meats has joined countless ranchers, volunteers, firefighters, and first responders working tirelessly to support those directly affected. But, in spite of the effort to mitigate the damages, the devastation is real to life and property. While the Cunningham ranch has not been directly impacted by the fire, Sean has been spending long days assisting neighboring ranchers whose grazing lands, livestock, fences, and livelihoods have been threatened. Whether helping protect cattle, building fire lines, moving equipment, or supporting firefighting efforts wherever needed, the work reflects something deeply rooted in ranching culture: when one neighbor is hurting, everyone shows up. With but a brief reunion with Sean after his 3 days of fire service. As you can imagine, while Sean is all smiles to finally be home for some much-needed rest, tears were shed by the littles in his reunion with the family! As many of you know, Liz and Sean, while still only in their late 30s, have seven children and one on the way. To date, Liz and Sean have spent days apart, each taking on the role in their own capacity against the fires. Sean on the dozer in the field and Liz capturing the story in a digital war to garner the attention of news agencies like KTVB7, the Lt. Governor's office, the White House, electric company CEOs and others for much needed assistance and support for the communities who are now at the mercy of a rogue grass fire, The Big Grass Fire and simultaneous fires stretching thousands of acres throughout the Jordan Valley and beyond. That spirit of service and capitalizing on each person's strengths to wage the war against the fires is nothing new to ranchers. Across the West, ranchers have long been among the first to respond when wildfire strikes. Their knowledge of the land, equipment, water sources, and terrain often makes them invaluable partners alongside local, state, and federal fire crews. Many volunteer through Rangeland Fire Protection Associations, organizations that have become an essential part of wildfire response throughout Oregon and Idaho. These partnerships help firefighters respond more quickly while protecting communities, grazing lands, wildlife habitat, and homes. For ranching families, these fires aren’t simply headlines—they’re deeply personal. A single fire can erase years of stewardship, destroy fencing, eliminate forage needed to feed cattle, and disrupt generations of hard work. Yet even in the face of tremendous loss, ranchers continue helping one another because that’s simply what neighbors do. We are incredibly grateful to every firefighter, volunteer, dispatcher, law enforcement officer, ranch family, and community member working around the clock to protect lives and property. Their courage and commitment remind us that the strength of rural communities isn’t measured only by the land we steward—it’s measured by the people willing to stand together when it matters most. Please continue keeping the families directly affected by these fires in your thoughts and prayers. Recovery will take time, but our communities have always been built on resilience, compassion, and a willingness to lend a hand. As of Wednesday July 29, 2026 at 8 am the non-official update includes official agencies holding the line with the yellow circles area in the image below a wild card. With potential winds pushing north again, critical barriers may not be enough to hold the fire from encroaching on Silver City. The blue circled area on a post seen here with images is the most difficult to manage, with juniper trees, canyons, and rock formations making it difficult terrain to navigate intervention and support. See more details and images here From all of us at Cunningham Pastured Meats and Cliff’s Country Market, thank you to everyone serving on the front lines and behind the scenes. We are honored to stand alongside a community that continues to embody the very best of what it means to be neighbors helping neighbors. We continue to remain steadfast in prayer in the midst of a very active and devastating fire season.Watch Sean's interview with KTVB news.

Continuing a Tradition. Expanding the Vision.

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