Continuing a Tradition. Expanding the Vision.
posted on
August 8, 2025
Continuing a Tradition, Expanding a Mission:
The Story of Cunningham Pastured Meats & Cliff’s Country Market - now, the HOME of Cunningham Pastured Meats in Caldwell, Idaho
In 2010, newlyweds Sean and Liz Cunningham returned to Sean’s family ranch in the rugged high desert of Eastern Oregon, ready to carry on a century-old ranching legacy. Sean’s father had already spent decades raising cattle the natural way — grass-fed, pasture-raised, and free from hormones, antibiotics, and GMOs. Liz, new to ranch life and grass-fed beef, quickly discovered what many now know: the quality and flavor of truly pasture-raised meat is too good not to share.
Frustrated by the lack of clean, nutrient-rich beef in the Treasure Valley, Sean and Liz launched Cunningham Pastured Meats — a small, family-run business dedicated to producing meat you can trust. What started with a few freezer deliveries quickly grew into a thriving operation supplying grass-fed beef, lamb, and bison, pasture-raised pork and chicken, wild-caught seafood, and more — all raised or sourced with integrity.
Every product reflects the same core values: no hormones, no antibiotics, no GMOs, no mRNA vaccines — just clean, ethically raised meat from ranchers who care.
A Natural Next Step: Owning Cliff’s Country Market
Following the shutdowns of 2020, the Cunningham's felt a stronger calling to support food security in their community — helping families access clean, local food in uncertain times. Added to this call was the need to now fill their ever growing family of now nine!
That calling led to a significant next step: purchasing Cliff’s Country Market in Caldwell, Idaho in 2022.
Cliff’s had already been a beloved fixture in Canyon County for over 25 years. Cliff and Marilyn, the founders, built a store rooted in quality — focusing on organic, local, non-GMO, and gluten-free products long before it was popular. With their deep community ties and shared values, Sean and Liz were a natural fit to continue that legacy.
What This Means for Cunningham Pastured Meats Customers
💥 In-Store Access – Customers can now shop Cunningham Pastured Meats directly at Cliff’s — ideal for last-minute needs or restocking between orders.
📦 Pickup Location – Cliff’s now serves as a convenient pickup spot for online meat orders, especially helpful for smaller orders or those outside our delivery zones.
🚛 Home Delivery Expansion – Expansion of home delivery service has gone national, to include the vision of eventually including quality products from Cliff’s shelves, like raw milk products, and other specialty NonGMO and Organic selections.
❄️ Future Cold Storage Integration – In 2024, cold storage and packing moved to a warehouse neighboring Cliff’s for streamlined fulfillment and in-house quality control.
What’s New at Cliff’s? Big Things Are Happening!
You might ask yourself — what’s new and novel at Cliff’s, the home of Cunningham Pastured Meats?
We’re glad you asked!
🥪 We’re thrilled to announce our brand-new Deli!
We can’t wait for you to visit and enjoy made-fresh options featuring the same clean, high-quality ingredients you expect — and soon, you’ll be able to enjoy our own Cunningham meats right from the deli case. (But, shhhh....we are still in the "development" stage!!)
We’re hard at work behind the scenes to bring our pasture-raised meats to the deli menu, so stay tuned to The Market News and in-store announcements.
✨ There are more exciting things on the horizon — and we can’t wait to share them with you!
We can't wait for you to visit Cliff’s Country Market in Caldwell. If you are a former shopper and haven't been to Cliff's in awhile, hold onto your hat!! There are so many amazing changes to include Bulk, Organic Spices, a renowned Gluten Free Bakery and Cliff's Cafe located inside Cliff's that specialize in making Premium Sandwiches, Family Style Grab-n-Go Quiches, Enchiladas and all of your favorite pies, cakes, cinnamon rolls and more!
And, If you’ve never been to Cliff’s Country Market, it’s time to explore! You’ll find an amazing Loyalty Program that is designed for real savings and it's FREE- or come check us out and discover:
- Cunningham Pastured Meats
- Raw goat and cow milk
- Pasture-raised eggs
- Organic, local, and low-spray produce
- A full gluten-free bakery with a dedicated kitchen
- Specialty flours, hard-to-find baking supplies
- Clean dairy products, cheeses, and local pantry staples
- A full service deli with soups, sandwiches and more!
- Easy parking and friendly service the way it should be when you shop everyone's favorite small family market in Caldwell, Idaho!
And so much more
