Recapping our First Year at Cliff's, home of Cunningham Pastured Meats

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September 26, 2023

You know how it is, you get focused on the day to day, then Boom!!💥

A year goes by! A whole 365 day year!!

It's hard to believe it's already been a year since Sean and I acquired Cliff's Country Market and transformed it into the home of Cunningham Pastured Meats. And, nice to go back in memory on our Huge Grand Opening and reflect on how much fun our Ribbon Cutting day was with you all!

We couldn't have done this year without you and we can't wait to celebrate again with you!! So, it's time to have another party & invite you to join us as we turn ONE and celebrate our big One Year milestone at Cliff's! 🤩

Are you ready for another big day of fun together!! Let's celebrate all that we've done together in a short, fast year!

But, first...a recap...

Alongside our dedicated team of employees and faithful customers, aside from buffing the place from head to toe, these are just a few of the changes you've helped us achieve:

Incorporate Beautiful European Slant Tables
Create Delicious Grab n Go to include Cliff's Salsa!
Engage in our fun events to include Sample Saturdays
Improve ease of shopping with bigger carts and kiddy carts

Add a massive Organic Bulk section, Charcuterie, Pickling & Asian Fusion
Provide shoppers with Home & Health, Seasonal Small Vendor items & Ice in Cubes- n- Blocks and Kokabow Tack!🎣
Install new fridges to accommodate more of your favorite raw milk products from RBarH and fresh Goats Milk from DeLuna Acres

Add custom floral & market bouquets, hanging baskets, seasonal starts & garden
Made it easy for customers to make the switch to fresh local Organic Drip
Added Bulk & Ground Coffees from Two Rivers Coffee Roasters

Add local wine & beers from Huston Vineyards & Powderhaus Brewery
Improve communication with our customers to ensure suggestions are honored and fulfilled
Install custom- built cashier stations with a new system at check out to strengthen our loyalty program

Nurture a robust email campaign in the Market News and on Social Media to offer our Cliff's customers savings & coupons
Improve on a vast selection of Idaho Preferred products, Fresh baked Rosehill bakery goodies & expand our in house GFree Bakery Section w/ fresh bakery

And, add an entire section of your favorite high quality, grass fed, grass finished, NonGMO, premium, pasture raised Cunningham Pastured Meats!!

Now, Cliff's in Caldwell, Idaho is Officially the proud home of Cunningham Pastured Meats!!

We look forward to serving you the very best in Grass Fed/Finished, Free Range Meats and provide to you the widest selection in the Treasure Valley of local, organic, low spray, NonGmo & Idaho preferred Food You Can Trust!!

See you in store!!

Sincerely,

- Liz

Liz Cunningham
Cliff's Country Market

grass fed

grass finished

Idaho preferred

new business idaho

whole food market

Seanlizcunningham

jordanvalley

treasurevalley

More on the Big Four: JBS, Tyson, Cargill, and National Beef

🧩 “Who Controls Your Beef?” 🥩 The Big Four: 85% of America’s Beef Controlled by 4 Companies 💬 “When just four companies process most of the beef in our country, we don’t just lose competition — we lose connection.” — Liz Cunningham Panel 1: The Players ProcessorOwnership% of MarketKnown ForJBS USABrazil (JBS S.A.)~25%Largest meat processor in the world; ransomware attack 2021 shut down 20% of U.S. meat supplyTyson FoodsU.S.~22%COVID shutdowns led to mass cattle backlogs; ongoing price-fixing litigationCargill Meat SolutionsU.S.~22%Commodity-driven global agribusiness; joint settlements for antitrust violationsNational Beef (Marfrig Global Foods)Brazil~18%Foreign-owned; major importer/exporter balancing U.S. beef and South American supply 📊 Together: 85–87% of all beef processed in the United States Panel 2: The Hidden Costs 💵 Price Control: Coordinated market behavior drives rancher profits down and retail prices up. 🥩 Supply Risk: When one major plant shuts down — like JBS in 2021 — U.S. beef supply can drop 20% overnight. 🌎 Foreign Influence: Two of the four are Brazilian-owned, meaning U.S. beef production decisions are made overseas. 🐄 Lost Independence: Family ranchers can’t compete with massive volume pricing. Processing access becomes bottlenecked. Panel 3: The COVID Reality Check 🚫 Plant shutdowns → millions of pounds of cattle euthanized 🍽️ Empty grocery shelves → record-high prices 🤝 Small processors couldn’t expand due to USDA red tape “It’s not the cow. It’s the how. Our food system isn’t broken — it’s bottlenecked.” — Liz Cunningham Panel 4: What We’re Doing Differently At Cunningham Ranch & Northwest Premium Meats: Locally processed beef from Jordan Valley, Oregon/Treasure Valley, Idaho USDA inspected, small-batch handled Full traceability from pasture to plate Dollars stay local — supporting Northwest families - Cliff's Country Market is now the home of Cunningham Pastured Meats💚 Food You Can Trust — From Families Who Care Panel 5: What You Can Do 🛒 Buy Local Beef — direct from ranchers and small butchers and locally owned family markets like Cliff's Country Market in Caldwell, ID 🗣️ Ask Questions — know who raised and processed your meat 🤝 Support Legislation — like the PRIME Act that gives small processors freedom 🍽️ Share the Story — because change starts around the dinner table 📍 Learn More at CunninghamPasturedMeats.com

Subscribe & Save 5% Storewide + Free Item with Every Order of $175+!

Subscribe & Save 5% Storewide + Free Item with Every Order of $175+!

Recapping our First Year at Cliff's, home of Cunningham Pastured Meats

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