Recapping our First Year at Cliff's, home of Cunningham Pastured Meats

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September 26, 2023

You know how it is, you get focused on the day to day, then Boom!!💥

A year goes by! A whole 365 day year!!

It's hard to believe it's already been a year since Sean and I acquired Cliff's Country Market and transformed it into the home of Cunningham Pastured Meats. And, nice to go back in memory on our Huge Grand Opening and reflect on how much fun our Ribbon Cutting day was with you all!

We couldn't have done this year without you and we can't wait to celebrate again with you!! So, it's time to have another party & invite you to join us as we turn ONE and celebrate our big One Year milestone at Cliff's! 🤩

Are you ready for another big day of fun together!! Let's celebrate all that we've done together in a short, fast year!

But, first...a recap...

Alongside our dedicated team of employees and faithful customers, aside from buffing the place from head to toe, these are just a few of the changes you've helped us achieve:

Incorporate Beautiful European Slant Tables
Create Delicious Grab n Go to include Cliff's Salsa!
Engage in our fun events to include Sample Saturdays
Improve ease of shopping with bigger carts and kiddy carts

Add a massive Organic Bulk section, Charcuterie, Pickling & Asian Fusion
Provide shoppers with Home & Health, Seasonal Small Vendor items & Ice in Cubes- n- Blocks and Kokabow Tack!🎣
Install new fridges to accommodate more of your favorite raw milk products from RBarH and fresh Goats Milk from DeLuna Acres

Add custom floral & market bouquets, hanging baskets, seasonal starts & garden
Made it easy for customers to make the switch to fresh local Organic Drip
Added Bulk & Ground Coffees from Two Rivers Coffee Roasters

Add local wine & beers from Huston Vineyards & Powderhaus Brewery
Improve communication with our customers to ensure suggestions are honored and fulfilled
Install custom- built cashier stations with a new system at check out to strengthen our loyalty program

Nurture a robust email campaign in the Market News and on Social Media to offer our Cliff's customers savings & coupons
Improve on a vast selection of Idaho Preferred products, Fresh baked Rosehill bakery goodies & expand our in house GFree Bakery Section w/ fresh bakery

And, add an entire section of your favorite high quality, grass fed, grass finished, NonGMO, premium, pasture raised Cunningham Pastured Meats!!

Now, Cliff's in Caldwell, Idaho is Officially the proud home of Cunningham Pastured Meats!!

We look forward to serving you the very best in Grass Fed/Finished, Free Range Meats and provide to you the widest selection in the Treasure Valley of local, organic, low spray, NonGmo & Idaho preferred Food You Can Trust!!

See you in store!!

Sincerely,

- Liz

Liz Cunningham
Cliff's Country Market

grass fed

grass finished

Idaho preferred

new business idaho

whole food market

Seanlizcunningham

jordanvalley

treasurevalley

Full 2026: Series on The Big Grass Fire "It Starts with a Spark!"

Neighbors Helping Neighbors: Standing Together During the Big Grass Fire When wildfires threaten our communities, they don’t stop to ask whose land they’re on. They move quickly, changing lives in a matter of hours. But in rural communities like ours, something else moves just as quickly—neighbors stepping up to help neighbors. As the Big Grass Fire continues to impact parts of Idaho and Oregon, Sean Cunningham of Cunningham Pastured Meats has joined countless ranchers, volunteers, firefighters, and first responders working tirelessly to support those directly affected. But, in spite of the effort to mitigate the damages, the devastation is real to life and property. While the Cunningham ranch has not been directly impacted by the fire, Sean has been spending long days assisting neighboring ranchers whose grazing lands, livestock, fences, and livelihoods have been threatened. Whether helping protect cattle, building fire lines, moving equipment, or supporting firefighting efforts wherever needed, the work reflects something deeply rooted in ranching culture: when one neighbor is hurting, everyone shows up. With but a brief reunion with Sean after his 3 days of fire service. As you can imagine, while Sean is all smiles to finally be home for some much-needed rest, tears were shed by the littles in his reunion with the family! As many of you know, Liz and Sean, while still only in their late 30s, have seven children and one on the way. To date, Liz and Sean have spent days apart, each taking on the role in their own capacity against the fires. Sean on the dozer in the field and Liz capturing the story in a digital war to garner the attention of news agencies like KTVB7, the Lt. Governor's office, the White House, electric company CEOs and others for much needed assistance and support for the communities who are now at the mercy of a rogue grass fire, The Big Grass Fire and simultaneous fires stretching thousands of acres throughout the Jordan Valley and beyond. That spirit of service and capitalizing on each person's strengths to wage the war against the fires is nothing new to ranchers. Across the West, ranchers have long been among the first to respond when wildfire strikes. Their knowledge of the land, equipment, water sources, and terrain often makes them invaluable partners alongside local, state, and federal fire crews. Many volunteer through Rangeland Fire Protection Associations, organizations that have become an essential part of wildfire response throughout Oregon and Idaho. These partnerships help firefighters respond more quickly while protecting communities, grazing lands, wildlife habitat, and homes. For ranching families, these fires aren’t simply headlines—they’re deeply personal. A single fire can erase years of stewardship, destroy fencing, eliminate forage needed to feed cattle, and disrupt generations of hard work. Yet even in the face of tremendous loss, ranchers continue helping one another because that’s simply what neighbors do. We are incredibly grateful to every firefighter, volunteer, dispatcher, law enforcement officer, ranch family, and community member working around the clock to protect lives and property. Their courage and commitment remind us that the strength of rural communities isn’t measured only by the land we steward—it’s measured by the people willing to stand together when it matters most. Please continue keeping the families directly affected by these fires in your thoughts and prayers. Recovery will take time, but our communities have always been built on resilience, compassion, and a willingness to lend a hand. As of Wednesday July 29, 2026 at 8 am the non-official update includes official agencies holding the line with the yellow circles area in the image below a wild card. With potential winds pushing north again, critical barriers may not be enough to hold the fire from encroaching on Silver City. The blue circled area on a post seen here with images is the most difficult to manage, with juniper trees, canyons, and rock formations making it difficult terrain to navigate intervention and support. See more details and images here From all of us at Cunningham Pastured Meats and Cliff’s Country Market, thank you to everyone serving on the front lines and behind the scenes. We are honored to stand alongside a community that continues to embody the very best of what it means to be neighbors helping neighbors. We continue to remain steadfast in prayer in the midst of a very active and devastating fire season.Watch Sean's interview with KTVB news.

Full 2026: 6 week series is housed here: real food, real health, and why quality meat matters

So as we step into 2026, we’re beginning a 6-week educational series to share what we know, what we’ve learned on the ranch, and why how your food is raised matters just as much as what you eat. We’re starting with the foundation. Why Protein Matters—Now More Than Ever. Discover the entire 6 week series here!

Why Beef Prices Are Rising Across America — The Full Cunningham Ranch 6-Week Series

This 6-part series breaks down the real reasons beef prices are rising across America — from retiring ranchers and shrinking cattle herds to land-use changes, disease threats, and extreme consolidation in the meatpacking industry. Each email in the series explains a different pressure facing ranchers today and how these issues ultimately impact consumers. Most importantly, it highlights why supporting small, local, transparent producers matters now more than ever.

Recapping our First Year at Cliff's, home of Cunningham Pastured Meats

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