posted on
October 11, 2023
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From our family’s ranch to your family’s table — and now from our market to your home — we’re honored to serve you. The journey continues, and we’re so glad you’re with us.
From birth to harvest, we raise our cattle the natural way—on pasture, without toxic chemicals or unproven vaccines. Read on to learn more about the quality and value we provide our customers starting at the Cunningham Ranch in Jordan Valley, Oregon and ending at the graces of your family table.
Imagine the American West before fences. Endless grasslands stretched to the horizon, wide open and free. Livestock moved with the rhythm of the land, guided by skilled herders who understood how to work with nature—not against it. There were no steel posts, no wires, no grids—just animals, people, and a shared understanding of movement and timing. This was the original way of livestock management: intentional, responsive, and deeply in tune with the land. Fences, as we know them, are a relatively modern invention—useful, yes, but they’ve also made us more stationary and more separated from that old rhythm. At Cunningham Pastured Meats, we’ve found a way to return to those roots—while stepping into the future. We're excited to announce that we’re implementing virtual fencing through a company called Halter. Using GPS-enabled collars and gentle cues, Halter allows us to move animals exactly where we want them—no wire, no posts, no daily labor of setting up temporary fencing. Instead, we can offer fresh pasture every single day, ensuring the herd always has access to the cleanest, most nutrient-rich feed available. This also means animals no longer backtrack over soiled ground, which improves animal health, grazing efficiency, and soil vitality. What once took hours of manual fencing can now be done with a tap of a screen—giving us more time to focus on care, stewardship, and improving the land. See video of us putting collars on our cattle here<<<< Here’s what this means for you: Fresher feed = healthier animals and better quality meat.Daily movement mimics natural grazing, regenerating the land.Less stress, better welfare for the animals.Greater flexibility to adapt to weather, pasture conditions, and herd needs. This is a new chapter for us, and we’re excited to see where it leads. We’ll be learning as we go—and we’ll keep you updated as this journey with virtual fencing unfolds.
