The Father's Role On The Ranch

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posted on

June 24, 2021

Fathers have a critical role on the ranch, and today, I want to pay tribute to the fathers on our ranch: Sean and Ron.

Words cannot fully describe the importance of the fathers on our ranch, which is why I've picked some of my favorite pictures that encapsulate the love of our fathers on the ranch.

Fathers are providers for our family.

Fathers are strong.

Fathers are the ones who pass down the practices and traditions of our ranching heritage to the next generation. (Sean's dad and his brothers)

Fathers are the example that our children look up to.

Fathers are loving.

Fathers are the leaders that we trust and follow.

Fathers are the rock that grounds our family.

We are so blessed by our fathers Sean and Ron.

Sean and Ron work hard every day to provide the highest quality grass-fed beef for the Boise valley. We have been serving the Boise valley for over 7 years by being the #1 source for pasture-raised meat: pork, beef, lamb, and chicken.

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More on the Big Four: JBS, Tyson, Cargill, and National Beef

🧩 “Who Controls Your Beef?” 🥩 The Big Four: 85% of America’s Beef Controlled by 4 Companies 💬 “When just four companies process most of the beef in our country, we don’t just lose competition — we lose connection.” — Liz Cunningham Panel 1: The Players ProcessorOwnership% of MarketKnown ForJBS USABrazil (JBS S.A.)~25%Largest meat processor in the world; ransomware attack 2021 shut down 20% of U.S. meat supplyTyson FoodsU.S.~22%COVID shutdowns led to mass cattle backlogs; ongoing price-fixing litigationCargill Meat SolutionsU.S.~22%Commodity-driven global agribusiness; joint settlements for antitrust violationsNational Beef (Marfrig Global Foods)Brazil~18%Foreign-owned; major importer/exporter balancing U.S. beef and South American supply 📊 Together: 85–87% of all beef processed in the United States Panel 2: The Hidden Costs 💵 Price Control: Coordinated market behavior drives rancher profits down and retail prices up. 🥩 Supply Risk: When one major plant shuts down — like JBS in 2021 — U.S. beef supply can drop 20% overnight. 🌎 Foreign Influence: Two of the four are Brazilian-owned, meaning U.S. beef production decisions are made overseas. 🐄 Lost Independence: Family ranchers can’t compete with massive volume pricing. Processing access becomes bottlenecked. Panel 3: The COVID Reality Check 🚫 Plant shutdowns → millions of pounds of cattle euthanized 🍽️ Empty grocery shelves → record-high prices 🤝 Small processors couldn’t expand due to USDA red tape “It’s not the cow. It’s the how. Our food system isn’t broken — it’s bottlenecked.” — Liz Cunningham Panel 4: What We’re Doing Differently At Cunningham Ranch & Northwest Premium Meats: Locally processed beef from Jordan Valley, Oregon/Treasure Valley, Idaho USDA inspected, small-batch handled Full traceability from pasture to plate Dollars stay local — supporting Northwest families - Cliff's Country Market is now the home of Cunningham Pastured Meats💚 Food You Can Trust — From Families Who Care Panel 5: What You Can Do 🛒 Buy Local Beef — direct from ranchers and small butchers and locally owned family markets like Cliff's Country Market in Caldwell, ID 🗣️ Ask Questions — know who raised and processed your meat 🤝 Support Legislation — like the PRIME Act that gives small processors freedom 🍽️ Share the Story — because change starts around the dinner table 📍 Learn More at CunninghamPasturedMeats.com

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The Father's Role On The Ranch

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