Subscribe & Save 5% Storewide + Free Item with Every Order of $175+!

When Disaster Strikes

written by

Liz Cunningham

posted on

June 2, 2025

Even in this modern day and age... Farming is hard.


Farmers and ranchers frequently encounter a variety of stress-related challenges. These include significant financial burdens resulting from high levels of debt, fluctuations in market prices for their agricultural products, social isolation, pressures of keeping the family farming legacy running, stigma associated with mental health issues, and reliance on uncontrollable factors such as weather conditions.


Due to this extreme stress, farmers and ranchers experience depression and suicide rates that are double those of the average person.


Every season, those in agriculture face new uncertainties and challenges. Will it be a mild or rough winter? Will we have a storm that wipes out my crops? Did that hot, dry summer last year cause my cattle to not get bred? There was a fire on the range where I run my cattle, and now I don't have enough feed for all my cows. What will commodity prices be when I'm ready to sell?


Unfortunately, our pasture-raised chicken provider, Brian, recently experienced a disaster.


When chicks first arrive on the farm, they are too fragile to be put directly on pasture. Therefore, they spend their initial weeks inside a brooder, where the temperature is consistently maintained until they are old enough to tolerate outdoor living conditions. These cozy houses are typically heated with propane heaters or heat lamps. However, a downside to this heating method is that it can pose a fire hazard. A good friend's shed burned down because a heat lamp fell during the night and ignited a fire.


Unfortunately, Brian experienced a fire incident. Fortunately, none of his other brooders caught fire, and the local fire department was able to contain the blaze quickly. It's truly heartbreaking to lose an entire batch of chickens; the stress and weight of that loss can be incredibly overwhelming. Though Brian is good at persevering, it doesn't lessen the financial impact that this type of event can cause. 

Brian works hard through the hottest summer months to provide us with the highest quality chickens you can find in the area. Despite this setback, his first batch of chickens was already out of the brooders on pasture, so we will be receiving our first batch of fresh chickens the second week of June. 


Brian is best supported by your loyal purchases of his delicious chicken. Season after season, he dedicates himself to raising chickens on pasture, ensuring that you receive the highest quality chicken for your family. 


Your continued support of our business is what keeps us going, helping us navigate both emotionally and financially challenging times.


Thank you for your continued support! ❤️ 

More from the blog

More on the Big Four: JBS, Tyson, Cargill, and National Beef

🧩 “Who Controls Your Beef?” 🥩 The Big Four: 85% of America’s Beef Controlled by 4 Companies 💬 “When just four companies process most of the beef in our country, we don’t just lose competition — we lose connection.” — Liz Cunningham Panel 1: The Players ProcessorOwnership% of MarketKnown ForJBS USABrazil (JBS S.A.)~25%Largest meat processor in the world; ransomware attack 2021 shut down 20% of U.S. meat supplyTyson FoodsU.S.~22%COVID shutdowns led to mass cattle backlogs; ongoing price-fixing litigationCargill Meat SolutionsU.S.~22%Commodity-driven global agribusiness; joint settlements for antitrust violationsNational Beef (Marfrig Global Foods)Brazil~18%Foreign-owned; major importer/exporter balancing U.S. beef and South American supply 📊 Together: 85–87% of all beef processed in the United States Panel 2: The Hidden Costs 💵 Price Control: Coordinated market behavior drives rancher profits down and retail prices up. 🥩 Supply Risk: When one major plant shuts down — like JBS in 2021 — U.S. beef supply can drop 20% overnight. 🌎 Foreign Influence: Two of the four are Brazilian-owned, meaning U.S. beef production decisions are made overseas. 🐄 Lost Independence: Family ranchers can’t compete with massive volume pricing. Processing access becomes bottlenecked. Panel 3: The COVID Reality Check 🚫 Plant shutdowns → millions of pounds of cattle euthanized 🍽️ Empty grocery shelves → record-high prices 🤝 Small processors couldn’t expand due to USDA red tape “It’s not the cow. It’s the how. Our food system isn’t broken — it’s bottlenecked.” — Liz Cunningham Panel 4: What We’re Doing Differently At Cunningham Ranch & Northwest Premium Meats: Locally processed beef from Jordan Valley, Oregon/Treasure Valley, Idaho USDA inspected, small-batch handled Full traceability from pasture to plate  Dollars stay local — supporting Northwest families - Cliff's Country Market is now the home of Cunningham Pastured Meats💚 Food You Can Trust — From Families Who Care Panel 5: What You Can Do 🛒 Buy Local Beef — direct from ranchers and small butchers and locally owned family markets like Cliff's Country Market in Caldwell, ID 🗣️ Ask Questions — know who raised and processed your meat 🤝 Support Legislation — like the PRIME Act that gives small processors freedom 🍽️ Share the Story — because change starts around the dinner table 📍 Learn More at CunninghamPasturedMeats.com

More on How Grazing Got Complicated- it's a "heated" debate

🌾 How Grazing Got Complicated Back in the early 1900s, before federal oversight, ranchers and homesteaders often clashed over access to grazing land. By the 1930s, the BLM was formed to manage who could graze and where. Then came the 1960s — and with it, new fencing requirements, reduced grazing allotments (AUMs, or Animal Unit Months), and tighter federal restrictions. But, this isn't just a difference of opinion, this becomes a "heated" debate when fires are not well managed and threaten our lands and the solution is rooted in good stewardship of the land as nature intended.

Boise's #1 source for 100% Grassfed beef & lamb, pastured pork & chicken and wild-caught seafood